Free Write

The ad that I remember the most was a Pursuit commercial that I saw in 1999. Pursuit is a manufacturer of boats and that particular ad sparked an interest in me. On that day I began talking to my dad about offshore fishing and getting a bigger boat for it. That summer my dad and I buit a 22' Simmons Sea Skiff that we use to this day to go offshore fishing in. That commercial for Pursuit boats changed my life in a huge way, because without it, we might not have ever buit the boat or we might not have ever fell in love with offshore fishing.

Analzing the Design of an Everyday Text

The text that I decided to analyze is an advertisment for Orbit Mint Mojito gum. This advertisement was on the back cover of a late issue of "Rolling Stone" magazine. The advertisement depicts a nervous guy sitting at a table next to an atractive women. On the table is several packs of orbit gum. Although there is no written text, the picture speaks for itself. "Orbit gum will get you a beautiful women no matter what you look like." This type of advertisement is known as "the beauty and the geek" situation. The advertisement uses today's obsession of sex to grab consumers. Unlike many other ads that show a handsome man winning a beautiful woman, this one depicts a nervous geek winning a beautiful woman. This type of ad is becomming more popular because most guys have come to face the fact that they are not good-looking models, but average or even less than average-looking. However, the ad portrays the image that even the average looking man can get a beautiful model if they use their product.

Politics of Design

I found this article very intersting because of its truth in one particular aspect. The advertising of today's products have become exceedingly political. One instance that proves this took place in the mid 1990s when Michael Jordan lead the Chicago Bulls to one of many national championship basketball games. Mr Jordan, as most americans know, has his own line of basketball sneakers made by Nike. This pertains to advertising because during the championship, Michael along with several other teammates wore an American flag badges on their jerseys. They players placed these badges over the Adidas logo on their jerseys. This bold move was entirely political because everyone watching the game observed this. The players did this to promote Nike, adidas' arch rival. This move proves that the advertising industry will go to extreme lenghts to promote their products even if it means publically humiliating another manufacturer in the same industry.

Car Culture

The first section of the assigned reading was about the Hummer vs Prius arguement. The article described the demand for the two automobiles and the types of consmers who would purchase them. It was stated that the older crowd would more thn likely purchase the Toyota Prius while younger consumers would go for the less practical Hummer. The differences are endless between the two. The Prius is a hybrid sedan that prides itself on high gas milage and practicalty for a reasnable price. The Hummer on the other hand, is a mammoth of a SUV which could measure its gas milage in terms of gallons per mile as easily as miles per gallon. The catch that sells the Hummer is that it makes a bold statement. Many younger consumers pay twice as much for this upractical automoblie just for this reason.
The next article is a bit contradictory of itself. It claims that women rule the automobile market but yet there are very few wmen designers and most cars are not designed specifically for women. The article also states that 50 percent of automobile purchases are by women, hardly ruling tosay the least.
The next article is about the "love it or hate it" car market. This can easily be understood because not everybody likes the same types of cars. Radical looking cars that might be described as ugly for some consmers are just what others may be looking for. The diversity of today's beliefs and styles go hand in hand with today's car market.
The next article is about a young teenage girl who gets the car of her dreams for her birthday. The story seems fairytale to me since I've had to buy all of my cars. The article is interesting because it incolves all of the previous articles. She recieved a Cadillac Escalade EXT. It is similar to the hummer in the first article because it is a mammoth of an automobile that portrays an image of style and it makes a bold statement. It also relates to the next article because the car was purchased for a femle. In recent years more females have been driving bigger SUVs and trucks. This in itself makes a statement. This article also relates to the third article. The brand Cadillac is notoriously known for its loyal consumers. The Escalade has a following similar to porsche and mercedes purchasers. It is a prime example of the "love it or hate it" market.

Mac vs PC

Personally I pefer the mac computers for several different reasons. The first is that they are set up in a much more convenient way than the PC computers. The layout is much easier to navigate once you get familiar with it. In addition to this, it is virtually impossible for mac computers to get viruses. Every Pc computer that I have owned and my family has owned has been stricten with a virus at some point. I have had my mac for over a year and a half and have not once had any problems with virues. Lastly, I perfer the mac because it is different. The PCs have been around for a long time holding a monopoly on the computer industry, and like that there is a newer and more practical computer out there