Car Culture

The first section of the assigned reading was about the Hummer vs Prius arguement. The article described the demand for the two automobiles and the types of consmers who would purchase them. It was stated that the older crowd would more thn likely purchase the Toyota Prius while younger consumers would go for the less practical Hummer. The differences are endless between the two. The Prius is a hybrid sedan that prides itself on high gas milage and practicalty for a reasnable price. The Hummer on the other hand, is a mammoth of a SUV which could measure its gas milage in terms of gallons per mile as easily as miles per gallon. The catch that sells the Hummer is that it makes a bold statement. Many younger consumers pay twice as much for this upractical automoblie just for this reason.
The next article is a bit contradictory of itself. It claims that women rule the automobile market but yet there are very few wmen designers and most cars are not designed specifically for women. The article also states that 50 percent of automobile purchases are by women, hardly ruling tosay the least.
The next article is about the "love it or hate it" car market. This can easily be understood because not everybody likes the same types of cars. Radical looking cars that might be described as ugly for some consmers are just what others may be looking for. The diversity of today's beliefs and styles go hand in hand with today's car market.
The next article is about a young teenage girl who gets the car of her dreams for her birthday. The story seems fairytale to me since I've had to buy all of my cars. The article is interesting because it incolves all of the previous articles. She recieved a Cadillac Escalade EXT. It is similar to the hummer in the first article because it is a mammoth of an automobile that portrays an image of style and it makes a bold statement. It also relates to the next article because the car was purchased for a femle. In recent years more females have been driving bigger SUVs and trucks. This in itself makes a statement. This article also relates to the third article. The brand Cadillac is notoriously known for its loyal consumers. The Escalade has a following similar to porsche and mercedes purchasers. It is a prime example of the "love it or hate it" market.