Analzing the Design of an Everyday Text

The text that I decided to analyze is an advertisment for Orbit Mint Mojito gum. This advertisement was on the back cover of a late issue of "Rolling Stone" magazine. The advertisement depicts a nervous guy sitting at a table next to an atractive women. On the table is several packs of orbit gum. Although there is no written text, the picture speaks for itself. "Orbit gum will get you a beautiful women no matter what you look like." This type of advertisement is known as "the beauty and the geek" situation. The advertisement uses today's obsession of sex to grab consumers. Unlike many other ads that show a handsome man winning a beautiful woman, this one depicts a nervous geek winning a beautiful woman. This type of ad is becomming more popular because most guys have come to face the fact that they are not good-looking models, but average or even less than average-looking. However, the ad portrays the image that even the average looking man can get a beautiful model if they use their product.